We are INA DIGITAL Design & Research Team, shaping Indonesia’s digital future with human-centered design.
We are INA DIGITAL Design & Research Team, shaping Indonesia’s digital future with human-centered design.
About
Our Mission
We design innovative solutions to make public services and government administration more efficient, intuitive, and accessible for everyone.
Designing for Impact
We craft digital experiences that meet real societal needs, helping people interact with public services in simpler, faster, and more meaningful ways.
Bridging Policy and Technology
We translate policies into user-centered digital services, ensuring they are grounded in both regulatory frameworks and technological feasibility.
Helping Government Work Better
We create tools that improve efficiency, transparency, and accountability—while reducing waste and preventing corruption.
Balancing Empathy and Compliance
We apply human-centered methods to understand user needs, while respecting legal obligations and technical constraints in every solution we build.
Consistency Familiar
Users should feel at ease with designs that guide them like old friends, fostering trust without confusion.
Design for Assurance
Trust is built through solid interactions that reassure users they are safe and in control.
Advocating Users, Influencing Stakeholders
Community needs must lead our designs and inform decision-makers while prioritizing clarity over bureaucracy.
Do the Hard Work to Make It Simple
We simplify complexity for users by refining meaning and removing distractions.
Design for Inclusion
Start with core user needs to build strong foundations for broader accessibility over time.
Design principles
Built with Purpose
Designing for a nation requires clarity, simplicity, and care for communities. These principles guide our mission in shaping Indonesia's digital future.
UX Process
From Upstream to Downstream
A systematic process to ensure quality and consistency in every design work.
1
Research
Conduct user research, engage with stakeholders, and ensure alignment with regulatory policies.
2
Design & Prototype
Craft accessible, scalable solutions tailored to the needs of government services.
3
Testing & Iteration
Validate usability through testing and continuously refine designs based on user feedback.
4
Handoff & Implementation
Collaborate with product and tech teams to ensure smooth execution and delivery.
As UX team members, we follow this process systematically to maintain consistency and quality across every project.
Our team
Behind the pixels
A team of strategists, designers, and problem solvers building Indonesia’s digital future.
Our team
Behind the pixels
A team of strategists, designers, and problem solvers building Indonesia’s digital future.
Our work
What we build
A systematic process to ensure quality and consistency in every design work.
Our work
What we build
A systematic process to ensure quality and consistency in every design work.
Review
What our users say
Personal journeys powered by our product.
"Aplikasi cukup familiar untuk digunakan orang awam. Sudah cukup merangkum beberapa aplikasi berbasis data. Cukup memudahkan pengguna ASN."
Yuana Hikmatin Nadia
Pemkab Tabalong
"Aplikasinya sangat memuaskan. Mudah digunakan dan memberikan pengalaman digital yang baik bagi ASN."
Ari Gunawan, M.Pd.
Pemkab Serdang Bedagai
"Aplikasi INApas sangat bagus. Melalui satu platform, ASN bisa mengakses banyak data yang diperlukan. Saya harap fitur-fitur dalam nya bisa segera digunakan dan disempurnakan."
Rich Mahasaputra
Pemprov Kalimantan Tengah
“Web Layanan Aparatur Negara sangat mudah dipahami. Cocok untuk semua ASN, termasuk yang tidak terbiasa dengan teknologi.”
Avelina Yeanete Sarlita Judin
Pemkab Manggarai Timur
"INApas sangat bagus. Cukup satu aplikasi untuk login ke banyak aplikasi, jadi meminimalisir pegawai untuk lupa password."
Bagus Gede Bujangga Widarma, ST
Pemkot Denpasar
“Fitur seperti pelaporan tugas harian dan SKP sangat ditunggu. Arahnya sudah tepat menuju digitalisasi menyeluruh ASN.”
Stefanus Fanto
Pemkab Sikka
"Aman dan nyaman digunakan karena proses verifikasi nya banyak. Memudahkan akses ke beberapa aplikasi, sehingga tidak perlu membuka beberapa aplikasi dalam mengupdate data."
Hasni
Pemkab Kutai Timur
"Tampilannya rapi dan nyaman dilihat, sehingga ketika nanti banyak fitur mata lebih nyaman memandang web ini. Selamat berkembang dan menyukseskan layanan yang berpihak pada ASN."
M. Agus Kastiyawan
Pempov Kalimantan Timur
Review
What our
users say
Personal journeys powered by our product.
"Aplikasi cukup familiar untuk digunakan orang awam. Sudah cukup merangkum beberapa aplikasi berbasis data. Cukup memudahkan pengguna ASN."
Yuana Hikmatin Nadia
Pemkab Tabalong
"Aplikasinya sangat memuaskan. Mudah digunakan dan memberikan pengalaman digital yang baik bagi ASN."
Ari Gunawan, M.Pd.
Pemkab Serdang Bedagai
"Aplikasi INApas sangat bagus. Melalui satu platform, ASN bisa mengakses banyak data yang diperlukan. Saya harap fitur-fitur dalam nya bisa segera digunakan dan disempurnakan."
Rich Mahasaputra
Pemprov Kalimantan Tengah
“Web Layanan Aparatur Negara sangat mudah dipahami. Cocok untuk semua ASN, termasuk yang tidak terbiasa dengan teknologi.”
Avelina Yeanete Sarlita Judin
Pemkab Manggarai Timur
"INApas sangat bagus. Cukup satu aplikasi untuk login ke banyak aplikasi, jadi meminimalisir pegawai untuk lupa password."
Bagus Gede Bujangga Widarma, ST
Pemkot Denpasar
“Fitur seperti pelaporan tugas harian dan SKP sangat ditunggu. Arahnya sudah tepat menuju digitalisasi menyeluruh ASN.”
Stefanus Fanto
Pemkab Sikka
"Aman dan nyaman digunakan karena proses verifikasi nya banyak. Memudahkan akses ke beberapa aplikasi, sehingga tidak perlu membuka beberapa aplikasi dalam mengupdate data."
Hasni
Pemkab Kutai Timur
"Tampilannya rapi dan nyaman dilihat, sehingga ketika nanti banyak fitur mata lebih nyaman memandang web ini. Selamat berkembang dan menyukseskan layanan yang berpihak pada ASN."
M. Agus Kastiyawan
Pempov Kalimantan Timur
Review
What our users say
Personal journeys powered by our product.
"Aplikasi cukup familiar untuk digunakan orang awam. Sudah cukup merangkum beberapa aplikasi berbasis data. Cukup memudahkan pengguna ASN."
Yuana Hikmatin Nadia
Pemkab Tabalong
"Aplikasinya sangat memuaskan. Mudah digunakan dan memberikan pengalaman digital yang baik bagi ASN."
Ari Gunawan, M.Pd.
Pemkab Serdang Bedagai
"Aplikasi INApas sangat bagus. Melalui satu platform, ASN bisa mengakses banyak data yang diperlukan. Saya harap fitur-fitur dalam nya bisa segera digunakan dan disempurnakan."
Rich Mahasaputra
Pemprov Kalimantan Tengah
“Web Layanan Aparatur Negara sangat mudah dipahami. Cocok untuk semua ASN, termasuk yang tidak terbiasa dengan teknologi.”
Avelina Yeanete Sarlita Judin
Pemkab Manggarai Timur
"INApas sangat bagus. Cukup satu aplikasi untuk login ke banyak aplikasi, jadi meminimalisir pegawai untuk lupa password."
Bagus Gede Bujangga Widarma, ST
Pemkot Denpasar
“Fitur seperti pelaporan tugas harian dan SKP sangat ditunggu. Arahnya sudah tepat menuju digitalisasi menyeluruh ASN.”
Stefanus Fanto
Pemkab Sikka
"Aman dan nyaman digunakan karena proses verifikasi nya banyak. Memudahkan akses ke beberapa aplikasi, sehingga tidak perlu membuka beberapa aplikasi dalam mengupdate data."
Hasni
Pemkab Kutai Timur
"Tampilannya rapi dan nyaman dilihat, sehingga ketika nanti banyak fitur mata lebih nyaman memandang web ini. Selamat berkembang dan menyukseskan layanan yang berpihak pada ASN."
M. Agus Kastiyawan
Pempov Kalimantan Timur
Collaboration
Your voice matters
Your voice matters
Your voice matters
Join our design process through interviews, FGDs, or testing sessions. Let’s build better experiences together.
Join our design process through interviews, FGDs, or testing sessions. Let’s build better experiences together.
Get in touch
Get in touch
ux@inadigital.co.id
ux@inadigital.co.id
ux@inadigital.co.id
ux@inadigital.co.id
ux@inadigital.co.id
© 2025 INA Design. All Right Reserved.
Get in touch
ux@inadigital.co.id
ux@inadigital.co.id
ux@inadigital.co.id
ux@inadigital.co.id
ux@inadigital.co.id
© 2025 INA Design. All Right Reserved.
About
About
Our Mission
We design innovative solutions to make public services and government administration more efficient, intuitive, and accessible for everyone.
Designing for Impact
We craft digital experiences that meet real societal needs, helping people interact with public services in simpler, faster, and more meaningful ways.
Bridging Policy and Technology
We translate policies into user-centered digital services, ensuring they are grounded in both regulatory frameworks and technological feasibility.
Helping Government Work Better
We create tools that improve efficiency, transparency, and accountability—while reducing waste and preventing corruption.
Balancing Empathy and Compliance
We apply human-centered methods to understand user needs, while respecting legal obligations and technical constraints in every solution we build.
Design principles
Built with Purpose
Designing for a nation requires clarity, simplicity, and care for communities. These principles guide our mission in shaping Indonesia's digital future.
Consistency Familiar
Users should feel at ease with designs that guide them like old friends, fostering trust without confusion.
Design for Assurance
Trust is built through solid interactions that reassure users they are safe and in control.
Advocating Users, Influencing Stakeholders
Community needs must lead our designs and inform decision-makers while prioritizing clarity over bureaucracy.
Do the Hard Work to Make It Simple
We simplify complexity for users by refining meaning and removing distractions.
Design for Inclusion
Start with core user needs to build strong foundations for broader accessibility over time.
UX Process
From Upstream to Downstream
A systematic process to ensure quality and consistency in every design work.
1
Research
Conduct user research, engage with stakeholders, and ensure alignment with regulatory policies.
2
Design & Prototype
Craft accessible, scalable solutions tailored to the needs of government services.
3
Testing & Iteration
Validate usability through testing and continuously refine designs based on user feedback.
4
Handoff & Implementation
Collaborate with product and tech teams to ensure smooth execution and delivery.
As UX team members, we follow this process systematically to maintain consistency and quality across every project.
About
About
Our Mission
We design innovative solutions to make public services and government administration more efficient, intuitive, and accessible for everyone.
Designing for Impact
We craft digital experiences that meet real societal needs, helping people interact with public services in simpler, faster, and more meaningful ways.
Bridging Policy and Technology
We translate policies into user-centered digital services, ensuring they are grounded in both regulatory frameworks and technological feasibility.
Helping Government Work Better
We create tools that improve efficiency, transparency, and accountability—while reducing waste and preventing corruption.
Balancing Empathy and Compliance
We apply human-centered methods to understand user needs, while respecting legal obligations and technical constraints in every solution we build.
Design principles
Built with Purpose
Designing for a nation requires clarity, simplicity, and care for communities. These principles guide our mission in shaping Indonesia's digital future.
Consistency Familiar
Users should feel at ease with designs that guide them like old friends, fostering trust without confusion.
Design for Assurance
Trust is built through solid interactions that reassure users they are safe and in control.
Advocating Users, Influencing Stakeholders
Community needs must lead our designs and inform decision-makers while prioritizing clarity over bureaucracy.
Do the Hard Work to Make It Simple
We simplify complexity for users by refining meaning and removing distractions.
Design for Inclusion
Start with core user needs to build strong foundations for broader accessibility over time.
UX Process
From Upstream to Downstream
A systematic process to ensure quality and consistency in every design work.
1
Research
Conduct user research, engage with stakeholders, and ensure alignment with regulatory policies.
2
Design & Prototype
Craft accessible, scalable solutions tailored to the needs of government services.
3
Testing & Iteration
Validate usability through testing and continuously refine designs based on user feedback.
4
Handoff & Implementation
Collaborate with product and tech teams to ensure smooth execution and delivery.
As UX team members, we follow this process systematically to maintain consistency and quality across every project.
Our work
What we build
Our team
Behind the pixels
A team of strategists, designers, and problem solvers building Indonesia’s digital future.
Designing for Impact
We simplify how people access public services—making interactions faster and more meaningful.
Helping Government Work Better
We design tools that boost efficiency, transparency, and accountability in public services.
Balancing Empathy and Compliance
We use human-centered methods to meet user needs within legal and technical constraints.
Bridging Policy and Technology
We turn policies into user-friendly digital solutions that follow regulations and tech standards.
Designing for Impact
We simplify how people access public services—making interactions faster and more meaningful.
Helping Government Work Better
We design tools that boost efficiency, transparency, and accountability in public services.
Balancing Empathy and Compliance
We use human-centered methods to meet user needs within legal and technical constraints.
Bridging Policy and Technology
We turn policies into user-friendly digital solutions that follow regulations and tech standards.
Designing for Impact
We simplify how people access public services—making interactions faster and more meaningful.
Bridging Policy and Technology
We turn policies into user-friendly digital solutions that follow regulations and tech standards.
Helping Government Work Better
We design tools that boost efficiency, transparency, and accountability in public services.
Balancing Empathy and Compliance
We use human-centered methods to meet user needs within legal and technical constraints.